The Tech-Enabled Certification is a badge indicating that a property management company uses a modern vendor stack, enhancing trust for property owners. It is earned by completing a survey about the software and service vendors used, and by validating vendor performance through check-ins. This certification helps owners assess the reliability of management companies, as it correlates with improved operational outcomes and influences the TrueMatch™ scoring system. Earning the certification involves a quick survey and vendor check-ins, providing a credible way for companies to demonstrate their operational strength.
Google Calendar's appointment scheduling feature allows property managers to streamline booking sales calls, eliminating email back-and-forth. All Google Workspace plans include this feature, which offers customizable booking pages, automatic calendar sync, and integration with Google Meet. A step-by-step guide outlines how to create a booking page, including setting appointment details and sharing the link. Best practices emphasize strategic calendar management and tracking booking types that convert to contracts. Start with one booking page to enhance the sales process and increase property management opportunities.
This guide provides ready-to-use email templates for property managers to enhance owner survey responses, including strategies for invites, reminders, and follow-ups. It emphasizes the importance of clear communication and offers incentives to boost participation. The document also outlines team activation strategies and objection handling techniques to encourage owner feedback, ultimately aiming to improve service and increase TrueMatch scores.
Transparent pricing in property management is crucial for attracting qualified leads, as 80% of property owners prefer to see fees online before contacting a company. Hiding prices can lead to losing potential clients to competitors who are more transparent. By publishing management, leasing, and renewal fees, companies can filter out price-sensitive inquiries, attract high-intent prospects, and improve their visibility and trustworthiness in the market. Implementing a dedicated pricing page can significantly enhance lead quality and conversion rates.
Creating a direct Google review link for property management businesses simplifies the review process for clients, increasing the likelihood of receiving reviews. The process involves finding the unique Place ID for the business and constructing a specific URL. Best practices for encouraging reviews include asking at optimal times, personalizing requests, maintaining consistency, responding to all reviews, and training the team on how to request feedback. Avoid incentivizing reviews to comply with Google’s policies.
Utilize your TrueMatch™ profile as a sales asset to enhance trust and close rates by leveraging third-party validation. Highlight verified signals during sales interactions, integrate the profile into various stages of the sales process, and expect a 10-20% increase in conversion rates through effective use of social proof and targeted placements in communications.
This guide outlines a step-by-step process for deploying a TrueMatch™ profile across a sales team, including a timeline for implementation, training tips, and methods for measuring conversion rates. Key actions include updating email signatures, incorporating profile links in communications, and using social proof to enhance credibility. Regularly track performance metrics to optimize the rollout and improve sales outcomes.
This guide offers ready-to-use email templates, call scripts, and proposal content for property management BDMs, emphasizing the importance of third-party validation in sales. It includes specific templates for different stages of communication, strategies for incorporating the TrueMatch™ profile, and recommendations for customizing and training BDMs to enhance their sales effectiveness.
TrueMatch™ is a scoring system that ranks property managers in the U.S. based on performance, cost, trust, and experience, ensuring a merit-based evaluation free from marketing influence. The Top 100 list is updated annually, with rankings determined by verified scores, promoting accountability and operational excellence in the industry. The system aims to provide property owners with a trustworthy comparison of management partners while raising industry standards.
To improve response rates for property owner surveys, keep surveys short and relevant, measure owner sentiment regularly, and act on feedback. Use a structured outreach plan over seven days, offering incentives for participation, and ensure clear communication of changes made based on responses. Engaging with clients at key moments and maintaining data quality are crucial for effective feedback collection and enhancing retention and referrals.
TrueMatch™ is a ranking system for property management companies based on performance, cost, trust, and credibility, categorized into four tiers: Elite, Excellent, Reliable, and Emerging. Each tier reflects the company's operational efficiency, pricing structure, client trust, and industry credibility, impacting ROI for property owners. Understanding these tiers helps property managers showcase strengths, identify improvement areas, and enhance client trust, ultimately driving growth and competitive advantage.
