You will see “Tech-Enabled” as a certification badge on some TrueMatch™ profiles. This guide explains what it means, why owners should care, how to earn it, and how it fits into the bigger picture.
The bigger picture: building the trust layer
Property management has a trust problem. Property owners make high-stakes decisions about their valuable assets with limited signal, and most of what exists online today is unverified marketing or generic reviews that do not explain how a company actually operates.
TrueMatch™ and our certification program build a trust layer for the industry: verified, structured data that helps owners compare options faster and rewards operational excellence.
Tech-Enabled is one of the clearest signals in that trust layer because it is measurable, repeatable, and tied to the day-to-day operation owners feel.
What is the Tech-Enabled Certification?
Tech-Enabled is earned based on the vendors you actually use. You complete a survey where you rate the software and service vendors in your stack across the core operating categories (for example: leasing, maintenance, and accounting).
We then compare your stack to the category leaders in our Vendor Performance Index. If you work with five or more category leaders across those categories, you earn the Tech-Enabled Certification badge. Vendor category leaders are determined by which vendors deliver the best outcomes for property managers. For example, if AwesomeLease is the vendor associated with property managers who lease the fastest, then AwesomeLease is the leasing software category leader.
This helps property owners answer a straightforward question: are the systems in place to run this property management company reliably?
What counts as “tech”
Tech-enabled includes both software and non-software vendors. If a vendor is operationally essential and part of day-to-day delivery, it counts.
What Tech-Enabled means for property owners (and why it affects TrueMatch™)
Owners rarely ask “What software do you use?” Instead, they ask outcome-based questions like: How fast do you lease? How do I know maintenance is getting done? Will my financials be clean and on time? Am I going to be chasing you for updates?
A modern stack does not automatically make a company excellent, but it creates two advantages owners feel.
First, it increases repeatability, which helps strong operators deliver the same experience as they grow and add team members.
Second, it increases accountability, because systems create records, records create clarity, and clarity builds trust.
When leasing is powered by the right tools, teams respond faster to leads, coordinate showings more smoothly, and reduce drop-off between inquiry and signed lease.
When maintenance is run through the right system, requests are tracked end-to-end, vendor coordination is more consistent, and owners and residents receive updates without having to ask.
When financial operations are supported by modern tooling, reporting is more timely, more auditable, and less dependent on manual rework.
This is why Tech-Enabled influences the TrueMatch™ scoring system. It is a practical, observable signal that a company is set up to deliver outcomes consistently.
How to earn the certification
Earning Tech-Enabled is a two-step process.
- Complete the Tech-Enabled survey. This captures the tools you use across the categories we evaluate. It measures infrastructure owners cannot easily see from the outside.
- Complete a short set of vendor check-ins. For the vendors you select, you will complete quick check-ins designed to take about one minute each. These validate the stack, keep vendor rankings honest over time, and improve our understanding of what tools are actually driving performance.
Once those steps are complete, we process the results. If you meet the threshold, we add the Tech-Enabled Certification badge to your TrueMatch™ profile and apply the score boost.
What this means for your business
If you run a strong operation, Tech-Enabled gives you a credible way to prove it.
- Owners get a clearer, verified story on your profile.
- Your team gets a simple trust signal to use in sales conversations.
- You get a visible differentiator that supports retention, reinforces transparency, and helps justify premium pricing when the operation backs it up.
Common questions
Do I need every tool on your list?
No. You earn the certification by working with category-leading vendors who deliver the best outcomes for their clients.
What if we selected a vendor we no longer use?
No problem. Skip the specific survey for that vendor when you receive the link from us, and let us know.
How long does it take?
The survey is quick, and the vendor check-ins are designed to be one minute each. Processing time depends on volume, but our goal is to move fast.
Will you publish our specific vendor ratings?
Your vendor ratings will help drive the Vendor Performance Index and scores associated with vendors. We will never publish personally identifiable results without your permission.
Get started
Whether or not your company is verified on PropertyManagement.com, you can start the Tech-Enabled Certification by filling out the first step survey.